Iris & Howard Real Estate

Location Belhaven, NC

The fruitful relationship between T2H Advertising and The Wadsten Group began in 2006 with Day Beacon. This development of 36 waterfront condominiums in Belhaven, North Carolina had been struggling before The Wadsten Group took over the sales and marketing of the community.

We focused our marketing efforts on the unique qualities of this development to create dramatic results. Day Beacon’s laid-back location on the shores of the Pungo River in Belhaven, NC proved to be an exceptional drawing card as well as the addition of a separately deeded deepwater boat slip with the purchase of each condominium. A marketing communications plan encompassing online, email, print, and TV was implemented at a time when the real estate market was struggling. Within two years, Day Beacon was thriving and close to selling out.